Lumen Research pioneers attention measurement for advertising, using eye-tracking panels and predictive models to quantify how much attention ads actually receive. Their platform measures visual attention across digital, print, and DOOH formats, helping advertisers optimize creative and placement for maximum impact.
SaaS · Enterprise
Industry-leading CPG market measurement, analytics, and sales lift studies for retail media (formerly IRI + NPD).
SaaS · Enterprise
Purchase-based advertising effectiveness measurement connecting media exposure to real sales.
Hybrid · Enterprise
Shopper intelligence platform delivering personalized digital media and in-store offers.