Circana (formerly IRI and NPD) provides comprehensive market measurement and analytics for CPG brands and retailers. Their proprietary panel data and loyalty card integrations enable precise sales lift measurement for retail media campaigns, connecting ad exposure to actual purchase behavior across channels.
SaaS · Enterprise
Purchase-based advertising effectiveness measurement connecting media exposure to real sales.
Hybrid · Enterprise
Shopper intelligence platform delivering personalized digital media and in-store offers.
SaaS · SMB
Foot traffic analytics platform providing location intelligence for retail and commercial real estate.