Locala specializes in drive-to-store marketing and measurement, helping brands connect their digital and OOH advertising to physical store visits. Their platform uses mobile location data to measure footfall uplift, optimize campaigns in real-time, and provide closed-loop attribution from ad exposure to in-store visits.
SaaS · Enterprise
Industry-leading CPG market measurement, analytics, and sales lift studies for retail media (formerly IRI + NPD).
SaaS · Enterprise
Purchase-based advertising effectiveness measurement connecting media exposure to real sales.
Hybrid · Enterprise
Shopper intelligence platform delivering personalized digital media and in-store offers.