Adelaide provides attention-based media quality measurement through their proprietary AU (Attention Unit) metric. By combining eye-tracking data, device signals, and machine learning, Adelaide scores media placements across channels—including DOOH and retail media—on their ability to capture consumer attention, enabling more effective media planning and optimization.
SaaS · Enterprise
Industry-leading CPG market measurement, analytics, and sales lift studies for retail media (formerly IRI + NPD).
SaaS · Enterprise
Purchase-based advertising effectiveness measurement connecting media exposure to real sales.
Hybrid · Enterprise
Shopper intelligence platform delivering personalized digital media and in-store offers.